The company¡¯s emblem is one of the most fundamental elements in Corporate Identification System (CIS). It is a typical symbol of all visual communication methods representing the company¡¯s image inside out.
The company¡¯s emblem configures the first English character ¡°P¡± in PangRim Co., Ltd., symbolizing the company¡¯s pride as a global player and projecting the company¡¯s vision to enhance quality living through clothing. The color of emblem is PangRim Red, representing the company¡¯s enthusiasm and futuristic vision. To avoid the distortion of the emblem¡¯s shape, the emblem¡¯s size should reach at least 10mm.
Designed to secure a uniform visual image, the company¡¯s emblem is the core element that instills identity into the organization and represents the company in its communication with customers.

¢Æ   Korean, Chinese, English  LOGOTYPE  ¢Æ

With its symbol mark, the logotype of PangRim Co., Ltd. is one of the key elements in

CIS used to mirror the company¡¯s image using visual graphics.
The logotype design is composed of Korean and Chinese characters, which are simple

and clear. It uses round font to reflect harmony with the image of the English logotype.
The English logotype transformed the Eras Bold font to match the company¡¯s image accurately. Its size and space were fixed, considering the harmony with the compay¡¯s

symbol mark. In addition, capital and small letters were combined to give a sense of

softness and trustworthiness to the customers and to enhance legibility.

In principle, reproducing the logotype requires either the photoengraving method

(through the material reproducing the word marks in this manual) or projection method

(through slide film). When other methods are unavoidably used, the provision regarding

the proportion of logotype set forth in this section shall be strictly followed.

Together with the symbol mark and logotype, corporate colors are one of the basic

elements in the company¡¯s CIS management.  Thus, using accurate colors as

prescribed is required.
Corporate colors are intended to establish the company¡¯s unique characteristics by

representing its image with colors.
Special colors, in principle, shall be used as corporate colors of PangRim Co., Ltd.

Since printing with special colors is impossible in the case of the printing media such

as newspapers, magazines, etc. (where the four-color process printing is adopted as

basic printing method), however, the application of four-color process printing to

corporate colors is permitted in accordance with the standards set forth in this section.

This is the company¡¯s own Korean font developed to instill harmony with the

image of the Korean logotype, based on the composition principle of CIS used by

PangRim Co., Ltd.

Using the company¡¯s unique font, this Korean font has been designed to consider

legibility and differentiation. It is used as the headline or title of diversified visual

media.

The company¡¯s exclusive pilot Korean font was produced through the visual adjustment

of each character¡¯s components. This font should be used in conformity with the

specified provisions in order to maintain consistency in its shape.

In principle, reproducing this exclusive font involves either the photoengraving method

(through reproduced materials) or the projection method (through slide film).

When other methods are unavoidably used, the font should be reproduced in a way

that conforms to accurate proportion by adopting the enlargement method

throughgrid.
A person who intends to produce characters or fonts other than the ones specified

in this manual should consult with the company¡¯s CIS department in advance.